A logo lives on a business card, an app icon, a sign and a social media profile all at once. Marks that lean on a trendy typeface or a ready-made template age quickly across that range; they become illegible when scaled down and disappear when printed in a single colour. A logo is not just a pretty shape; it is a contract the brand will carry for years. That is why getting the first decision right lowers the cost of all the communication that follows.
At Fibrika, logo work starts with a brief and a positioning conversation: we don't pick up a pencil until the competitors, the target audience, the brand's tone of voice and where it will appear are clear. Then come conceptual sketches, followed by refining the chosen direction in vector. Typography, colour and proportion decisions are made at the same table as our in-house team's visual identity and brand guideline work, so the logo is born not on its own but as part of a whole system.
At the end of the process you receive a complete logo family with single-colour, reversed, horizontal and vertical variants; files prepared for print and screen; and a usage guide with the rules written out, from minimum size to clear space. Your team, or the printers and software companies you work with, can apply the logo consistently everywhere; brand recognition accumulates and grows at every touchpoint.
What we do
- Positioning and competitor analysis
- Conceptual sketches and direction selection
- Vector drawing and proportion work
- Custom typography and logotype
- Colour palette and variants
- Favicon and app icon
- Usage guide
How we work
- 01Brief
Together we clarify the brand's story, its competitors and the channels where the logo will live.
- 02Research
We scan the industry codes, visual clichés and areas for differentiation, and map out a direction.
- 03Ideas and sketches
We sketch genuinely different conceptual directions, present them with our reasoning, and choose together.
- 04Execution
We refine the chosen direction in vector, prepare the variants and the usage guide, and deliver.
What we deliver
- Primary logo and variants (AI, EPS, SVG, PDF)
- Single-colour and reversed versions
- Favicon and social media profile images
- Colour codes (CMYK, RGB, HEX, Pantone)
- Logo usage guide (PDF)
